Just what Is TikTok, And How Did It Become To Be So Popular?

Yet the demographics are changing. The ratio of teenagers has decreased significantly to 25% as of January 2022, from 37% in December 2021. After the 30–39 age range, those in their 20s continue to be the second biggest cohort (22%). Thus, it is reasonable to claim that the growing number of users offers much more chances for businesses to reach their intended consumers.

As a result, businesses with an eye on the youth market can no longer afford to overlook the promotional possibilities presented by TikTok.

Explain TikTok to me.

TikTok is a video-making, discovery, and sharing platform developed by Chinese startup ByteDance. There are now many other types of material available on the platform, such as user-generated content (UGC), TikTok challenges, motivational videos, exclusive behind-the-scenes footage, and more. Video editors, animators, and creators of unique sound effects all have easy access to premade tools.

Anybody has the potential to be an innovator. Yet unlike other social networking applications, users may see content from all kinds of sources, not just those with which they have interacted, such as friends or companies. With the recommendation system, consumers may expect the unexpected at all times.

Brands and celebrities are using the platform to market their content and expand their fan bases. It’s a hub for user-generated content and influencer marketing, both of which assist small businesses expand their brand recognition at low cost.

Additionally, TikTok is not to be confused with Douyin, another app created by the same business in China. Although though Douyin is sometimes referred to as “TikTok’s worldwide equivalent,” the two are actually very different apps that serve entirely different purposes.

Is there an ideal frequency for TikTok uploads?

Understanding when is most conducive to making a TikTok post is only one aspect of a well-thought-out plan. Because to the high volume of activity on TikTok, you may need to increase the frequency of your uploads.

You should upload to TikTok once a day, and no more than four times a day. Yet, it’s important to focus on quality rather than quantity when publishing online. Excellent material will get far more attention than fluff.

Where does TikTok fit in?

TikTok is mostly used as a source of fun by a large portion of its user base. Videos made by users and content providers alike, including parodies of Fortnite dances and lip syncing to popular songs, may be found on the site.

And for the rest of us, it’s all about the online shopping and the novelty of finding something new to buy. As a result of the app, some items, such as TikTok leggings, fluffy headbands, and rechargeable candle lighters, have experienced a meteoric rise in sales. 

TikTok provides a huge promotional opening for companies. There are several ways to create an impression on the social network, including as collaborating with influencers or making branded films, special effects, and hashtag challenges to reach your target audience.

Just who is using TikTok?

Over 80% of TikTok’s users are between the ages of 16 and 34. TikTok has a 60/40 gender split, with the majority of users being female.

Over 80 million people in the US utilise the platform every day.

The users of the video-sharing platform TikTok are among the most active on the web. Around eighty-three percent of users have shared at least one video. On average, users launch the app eight times a day and spend more than one and a half hours within.

How Can Businesses Benefit from TikTok?

You may promote your content on TikTok and make use of its many other features and tools. If you’re interested in learning more about monetizing your TikTok content, check out our other blog!

Miniature ad components, such as branded glasses and downloadable augmented reality stickers, are a common fixture of modern branded marketing efforts. Now that GIPHY stickers are included into TikTok, individuals and marketers alike may make stickers that parody trending TikTok memes and apply them to their films.

A complete overtaking of a brand

Brand takeover advertisements, which are limited to one brand per category every day, play as soon as the app is accessed. The duration of each advertisement is between three and five seconds. These advertisements can also direct viewers to a specific website or hashtag competition hosted by a certain company.

First Page Ads

Ads in this format combine the advantages of in-feed advertisements with brand takeover. For the first few seconds of the video, it acts as a brand takeover before transitioning into a traditional advertisement at the very top of the user’s feed.

Advertising Efforts Merged

Several successful brands on TikTok combine several types of advertising into one cohesive effort. Nike’s #YoureIt campaign, for instance, was positioned as a global game of tag. European ladies are encouraged to flaunt their athletic prowess and tag their friends on social media platforms like Instagram, Snapchat, and TikTok using branded stickers.