Why should I care about this thing called TikTok?
TikTok is the most rapidly expanding social media network in the world because to its massive user base and viral potential. TikTok is a mobile application for sharing short videos with music, sound effects, and user-created audio. After the integration of Musical.ly, a popular lip-syncing app, into TikTok in 2018, the present app was born. TikTok used to only enable films to be fifteen seconds long, but new capabilities are being rolled out that will allow content producers to upload videos up to 10 minutes in length.
TikTok’s massive audience is a major draw for business-to-business marketing. TikTok’s video format provides a great opportunity for businesses of all stripes to engage with a wider audience, promote their wares, and ultimately increase sales. Sixty-seven percent of TikTok users report feeling compelled to make a purchase when browsing the app. As this figure shows, B2B marketing teams in all sectors may benefit greatly from using TikTok to influence consumer behaviour.
TikTok’s large user base isn’t the only benefit the platform may provide commercial enterprises. Companies may take use of TikTok’s potential thanks to in-depth data, the ability to promote postings, and in-app scheduling features. If you want to locate your audience and provide material that appeals to them, TikTok saves you the trouble of doing your own analytics, figuring out what works best, and changing.
Countries with the highest percentage increases in tiktok users
Why do we need TikTok ads?
TikTok marketing is distinct from marketing on other social media platforms because of the app’s emphasis on user-generated content and the power of emotion. The growth potential for companies on TikTok is unprecedented, since even accounts with a small number of followers may generate millions of views for a brilliant video.
TikTok offers users a number of entry points into the world of video advertising. We mostly employ advertising, marketing through influential individuals, and content production.
Because of their established following, influencers may help brands and enterprises through influencer marketing. Whether it’s a product presentation, a customer success story, or a hilarious behind-the-scenes footage, your brand may be a source of creative expression. Paid advertising are a recent addition to TikTok, and they provide businesses the ability to launch their own hashtags, filters, and trends.
Here’s Why TikTok Is Perfect for Your Business-to-Business Ads
Specifically, TikTok is ideal if your business strategy is B2B. Consider that the backbone of any company that might benefit from your offering is made up of people. You never know who could stumble upon your TikTok content at 2 a.m., feel an instant connection to your brand, and conclude that your product is exactly what their company needs.
As a result, businesses must be adaptable if they want to succeed in the ever-evolving world of social media marketing. Developing a B2B presence on TikTok is worthwhile since the site has the best user interaction per post of any social media network. It lets you have more fun making content, engage with your audience on a more personal level, and demonstrate your company’s core values. It’s important to try out different methods of increasing participation, even if they seem a little goofy at first.
Techniques That Have Been Successful In Business-To-Business Use Of TikTok
Incorporating TikTok B2B marketing into your content strategy might be daunting if you don’t know where to begin. Like the platform itself, the type of material that thrives on it is one of a kind. Best practises for B2B marketing on TikTok are outlined below to get you started.
Instagram users may need to think outside the box when it comes to making videos for the platform. TikTok is considerably different from Instagram, which requires well edited videos and where the aesthetics of a page’s feed might important to certain viewers. TikTok users are interested in seeing companies and creators that aren’t afraid to be themselves. Adopt a raw and original posture as opposed to a well manicured and aesthetically pleasing one.
Make consistent updates
You may be shocked to learn that you need to upload to TikTok many times per day, often as much as three or even more times. If you want to get significant traction, updating just once a day isn’t going to cut it. It’s important to remember that videos on TikTok are often very brief and unscripted before you start freaking out.
Present the Character of Your Brand
There is no better venue to share the origins, goals, and core values of your business. The “why” behind your actions may be a powerful hook to get people interested in what you have to say. Demonstrating the obstacles faced by your company might pique their attention and retain it for the long haul. Customers care more than ever before about a business’s morals and principles. Prospective customers will want to be reminded of the benefits they will receive from working with you.
Join the Crowd
TikTok is where viral sounds, hashtags, and videos are shared, providing content creators with ready-made inspiration. Take advantage of hashtags and popular sounds that might be useful to your company. TikTok will promote trending content to a larger audience, giving accounts a great chance to get more views.
Maintain a Focus on B2B
It’s acceptable if your business-to-business TikTok strategy differs slightly from a B2C one. To attract your ideal clientele, don’t be scared to go creative while sharing industry data or updates. You may be of service and enjoy yourself at the same time. Avoid getting left in the dust by the competition and join the B2B TikTok marketing party immediately.