TikTok’s algorithm powers the platform’s irresistible “For You” page. All the information businesses need to understand the TikTok algorithm and how to work with it in 2023 is provided here.
To what algorithm does TikTok adhere?
Video selection for your (one-of-a-kind and highly customised) For You page on TikTok is based on an algorithm.
Videos on your For You page are personalised to you based on your viewing history, likes, and even how you’re feeling at the time.
In the beginning, social networks hid their algorithmic processes from users. Since the recommendation system is a form of proprietary technology that contributes to each social network’s individuality, this makes perfect sense.
When it comes to algorithms, how exactly does TikTok work?
For us to remain engaged and interested in social networks, algorithms play a crucial role. TikTok doesn’t want spammers and other unsavoury characters to be able to manipulate the system and artificially boost their popularity.
In response to users’ growing scepticism, however, most social media sites now make at least some details of their algorithmic processes public.
Ranking signals in the TikTok algorithm
TikTok’s algorithm is largely influenced by user actions, video data, and device and account settings.
Interactions with Users
TikTok’s algorithm, like Instagram’s, considers a user’s activity within the app when making recommendations. Who exactly are you interacting with and how? What the user likes and doesn’t like can be gleaned from any number of indicators.
Data presented in video format
Video information signals, in contrast to user interaction signals, are based on the kinds of videos you access most frequently through the app’s Discover and Search features.
Some examples of such specifics are:
What’s Hot Right Now
Account and device configurations
TikTok uses these parameters to achieve peak performance. However, unlike user interaction and video information signals, they are based on one-time settings choices rather than ongoing engagements, and thus have less of an impact on what you see on the platform.
The TikTok algorithm takes into account a variety of user preferences regarding their devices and profiles.
A Preference for Language
Nature-filled, rural surroundings (you may be more likely to see content from people in your own country)
Mobile Device Type
Interest groups you’ve chosen as a new user
Here are 9 ways to increase your chances of being discovered by the TikTok bot.
One, Identify Your Niche
On each network, you should look for preexisting groups to join in with. TikTok’s recommendation algorithm is what makes this a crucial step in using the app.
The reason for this is that users spend the majority of their time on the For You page, as opposed to other social networks where they spend more time interacting with accounts they already follow. Seventy percent of users report a sense of belonging to the platform’s community.
2. Make the most of the initial stages
TikTok is lightning fast. If your video has a lengthy introduction, this is not the place to put it. Your video’s hook should entice people to click on it rather than just keep scrolling.
Get people interested in your TikTok right away by demonstrating its worth. Remembering and being aware of a brand is especially important in the first two seconds.
Search Engine Optimisation, Step 3
To sum up, the gist of the new fad that is “TikTok SEO” is that you should tailor your videos to popular search terms and hashtags. This way, rather than having your content on the FYP, it will be seen by people who are specifically looking for it.
In a recent update, TikTok increased the length limit of captions to 2,200 characters. With all that extra room, you can include more relevant keywords, improving your TikTok SEO. In the TikTok Creative Hub, you can start searching for trending keywords by location and sector.
TikTok calls for high-quality videos
This one seems like a no-brainer, right? The For You page does not feature low-quality content.
The best tool for making genuine videos is actually your phone; you don’t need anything fancy. Lighting, an audio recording device, and editing and transitions to keep things moving are all necessities.
5. Publish at optimal times for your target demographic
This is vital for all social media platforms, but especially for TikTok. One of the most important signals to the algorithm is people actually interacting with your content.
You can learn when your audience is most active on the app in a few different ways.
- First, you can access your TikTok analytics by going to your profile and tapping the three dots icon in the upper right corner.
- Select Analyze from the list of Creator Tools.
- Learn more in our dedicated post on optimising your use of TikTok Analytics.
- Discuss with other TikTok users.
Twenty-one percent of TikTokers say they feel closer to brands when they interact with users’ posts. It’s also important to monitor the feedback you receive on your videos. About three-quarters of TikTok users say they like brands more when they participate in the community by posting or responding to user comments.
The “react, respond, and remix strategy” is what you should use on TikTok.
- Share your thoughts on the latest viral stories
- Give your opinion on current topics or questions.
- Combining popular ideas with original works.
- One effective application of this tactic is the use of duets, Stitch, and video responses to comments.
- Include current music and sounds in your production.
Sixty-seven percent of TikTokers said they are more likely to watch a brand video if it features a current hit song. And as we’ve already established, following any trend is a safe bet if you want to end up on the For You page.
Is there a way to keep up with the hottest new tunes?
Just by perusing your For You page, you can get a feel for what songs are currently popular.