TikTok is popular and app usages is skyrockted in past few years. It had amassed a global user base of one billion. In addition, we discussed how brands may effectively market on TikTok and some of the reasons for the app’s popularity in our prior essay on TikTok fundamentals.
Paid advertising on TikTok is another option for reaching the app’s audience and increasing brand awareness. Due of the app’s massive user base, advertising on TikTok could be a fantastic addition to any social media marketing plan.
But, advertising on TikTok is different from advertising on other social media platforms.
Are there any particular brands that should be using TikTok ads?
TikTok features advertisements from a wide variety of companies, including Chipotle, Guess, and Fenty Beauty. The connecting thread among these companies is that their wares work well in the short-form video format of TikTok.
TikTok Ad Categories
Several different advertising strategies are available on TikTok. So that you can pick the method that will best get your message out to your intended audience. You may use the TikTok ads platform to run the following types of advertisements:
- The “For You” page on TikTok features “in-feed video” advertisements, which are videos that play in the user’s feed alongside the app’s original news stories.
- For a brief period of time, your brand’s message can take over the entire screen in a “brand takeover” advertisement. This transitions into a video advertisement played automatically within the feed.
- TikTok introduced Spark advertisements in 2021, allowing businesses to sponsor trending organic content that is relevant to their products.
- Advertisements Companies can buy picture adverts to show in BuzzVideo, TopBuzz, and Babe, three of TikTok’s news feed apps.
- Advertisements in the “For You” feed can be full-screen videos lasting anywhere from 5 to 60 seconds in length.
- Ads by Pandle, whose video platform works in tandem with TikTok to provide video, native, and banner formats; currently available in select countries.
- TikTok’s news feed apps display carousel advertising, which can feature as many as ten photos.
Tips for creating ads on TikTok
Now that you’re familiar with the various TikTok ad formats, let’s have a look at how to create them using your ad account.
First, sign up for a TikTok advertising account.
Simple registration on the TikTok Ads Manager is the first order of business.
Choose the region or country from where payments will be processed, and then indicate whether this account is for personal or professional use. Then proceed to the following step by clicking the “Next” button.
Step 2: Make your own TikTok Pixel and set it up.
The next step is to embed the TikTok Pixel, a piece of code that tracks activity on your site.
Third, start a new advertising campaign.
Choose the “Campaigns” menu item, and then click the “Create” button to launch a new advertising initiative.
Fourth, make an advertisement group.
To specify target demographics, advertising spending limits, and ad rotation, you must first create an ad group.
Select your preferred form of advertising or desired outcome:
Promote via App Install or Website.
Fifth, make a new advertisement.
Ad configuration follows the creation of an ad group. You can use either a video or an image file as your ad creative on TikTok. Be careful to use the suggested ad requirements for the best results.
The sixth step is to track the results of your advertisements.
Just because you’ve released your ad doesn’t mean your work is done; you need monitor its effectiveness. Whether you’re interested in the number of views, clicks, and conversions your ad is receiving, TikTok’s built-in statistics have you covered.
Ad requirements for TikTok
If you want your TikTok in-feed video ad to look good and get views, you’ll need to stick to the platform’s formatting requirements. You need first produce a movie in the 9–15 second range recommended by TikTok, in one of the following file formats:.mp4,.mov,.mpeg,.3gp, or.avi, and with a size of less than 500MB.
You should then look at TikTok’s advertising requirements for more specific formatting recommendations.
Here are some tried-and-true methods for optimising your TikTok advertising campaigns:
Keep on message
Users of the video sharing platform TikTok cherish originality, therefore it’s important that any advertising you do on the platform reflects the core beliefs and visual identity of your brand.
To the point
You have up to 60 seconds to convey your argument on TikTok, but studies have shown that films between 21 and 34 seconds see the greatest increase in sales.
Don’t let it fall over
It has been found that vertical videos receive 40% more views than their square or horizontal counterparts.
Administer promotions at opportune moments
eBay’s “Sneaker Showdown” ad campaign did well since it ran concurrently with the NCAA basketball tournament. Try to time your advertising effort to coincide with something that is currently receiving a lot of attention. Keep in mind that the data provided by TikTok will reveal the optimal timing to release your advertising.
Make use of both audio and text
It has been found that including “audio of any type” in a TikTok video increases the number of times the ad is viewed. Ads are more effective when they include captions or text overlays.
To get discovered by users, employ hashtags that are pertinent to your content. See what hashtags are popular at the moment on TikTok, and pick the ones that work best for your company and advertisement.
Add some form of interactivity
Because of the app’s interactive capabilities, users are more likely to engage with advertisements on TikTok. The Gesture add-on, for instance, can be used to incentivize users to swipe or touch on an ad in order to gain access to a bonus. You might also ask for audience feedback using the Voting Sticker overlay.