Is Instagram analytics something you’ve been considering?
Do you want to discover what measurements will provide the most insightful evaluations?
Successful marketing activities can be identified and areas for improvement can be shown by monitoring the correct Instagram analytics.
Learn the ins and outs of analysing four key Instagram metrics with the help of this article.
Perform a Conversion Rate Analysis to Identify Prospect Losses
Warm leads consist of Instagram users who click on to your website. It’s up to your website to turn them into warm prospects who are eager to buy right now.
On the other hand, some leads explode on Instagram. Indicators of intent to buy include inquiries about cost and shipping made in comments and private messages. Sales and inquiries are clear indicators of your Instagram selling prowess. However, if increased sales are a priority, they are insufficient.
Let’s pretend your company uses Instagram to sell handmade totes. Your average of 180 DMs and comments on Instagram led to 75 monthly sales last year. You’ve decided to expand your company. This will boost costs because you’ll have to engage a second seamstress. You now need to close 114 trades, rather than 75, to achieve your objectives.
Tracking conversion rates across the funnel might help you identify problem areas. Reach can be used to segment newly-acquired followers in the Started Following phase.
The sales funnel illustrates the steps a prospect takes from being an unqualified lead to making a purchase. Your spreadsheet will show you exactly where you need improvement and what steps you need to take to expand your business.
Establish the Rate of Increase in Your Followers as a Measure of Your Success
Your Instagram profile’s follower count appears in a prominent location just above your bio. But what does that figure tell you about the development of your neighbourhood?
The sum of one’s followers is not indicative of anything. Your profile’s expansion can be slowed by both newcomers and those who have unsubscribed. An unexpected boost in followers can occur when someone mentions you or embeds one of your posts.
Use a programme like Google Sheets to monitor your account’s rise in followers over time. To begin, create a new column in your spreadsheet to keep track of your monthly follower count. The increasing number of followers shown in the following tips suggest rising popularity.
Tracking comments for sentiment among followers
Instagram “Likes” represent the level of interest shown in your posts. But how can you figure out what it is about your material that people enjoy?
Consider the Instagram photo below. The 317 people who liked this post may have been attracted to the photo for reasons other than an interest in the company’s product (the puffy jacket).
Keep in mind, too, that giving someone a like on Instagram is a simple matter. Simply double-tap the heart icon to dismiss it and return to the stream.
On the other side, active followers will remark on photos they like. They’ll respond to a query you’ve posed in your thread. People interested in purchasing your goods may leave comments asking about pricing and shipping details.
Monitor CTR to Assess Referral Activity
It’s important to monitor clicks when using Instagram as a traffic driver for a website or blog.
Instagram Insights is the most convenient tool for counting clicks. Select the pie chart image located in your profile’s upper-right corner. The number of times your bio links were clicked on within that time frame will be displayed to you.
Including Google UTM parameters in your Instagram bio links will provide you with granular analytics data. The number of visitors that clicked the bio link, the specific link they clicked, and their subsequent actions may all be tracked in Google Analytics.
The benefits of using UTM codes in your analytics
Your link’s CTR (click-through rate) can be determined with the help of UTM codes. Click-through rate (CTR) measures how many people actually took action after seeing a link.
Facebook click-through-rate (CTR) can be determined by comparing post reach and clicks. However, unless they’re advertisements, links in Instagram postings can’t be clicked on. Alter the relevant links in your bio and direct readers there instead.
Completed goals, such as purchases, video views, subscriptions, signups, etc., can be added to your Google Analytics report if you set up goal tracking. This gives you insight into the quality of the visitors you’re bringing to your site and their likelihood of becoming paying clients.
Take into account the call to action you included in the post and any other aspects you think may have affected CTR. This will provide you some ideas on how to get people to visit the links you post.