Here Are The 7 Instagram Marketing Lies That Won’t Die And The Truths That Will

There are a few Instagram marketing myths that continue to circulate despite the fact that they have been debunked. They don’t do their homework and instead rely on tried-and-true ways that someone, somewhere put out as best practise ideas, whether they’re seeking to develop a brand from start or expand their reach by exploring new distribution channels.

And although being cautious on social media isn’t necessarily doom and gloom, it’s also not the ideal strategy for expanding company awareness.

A Bust of 7 Marketing Lies on Instagram

You Have To Post Constantly And Often To Maintain Engagement.

The idea that you need to publish many times a day to see results from your Instagram marketing efforts is a common misconception. However, posting just to post won’t do anything for your brand’s reputation. Actually, it may be detrimental to your organisation if you begin to forego value in favour of “presence.”

If you require confirmation of this, you can get it straight from the source. Instagram’s CEO Adam Mosseri recommends publishing two feed articles every week and two Stories stories per day.

Your Likes and/or Followers Are How Successful You Are

One of the most widespread misconceptions about Instagram marketing is that the number of likes or followers you have might provide insight into your success.

The adage “the numbers don’t lie” certainly rings true in this case. However, keep in mind that they are also quite simple to manipulate. This experiment from the year 2020 also shown that some participants really preferred to be blinded to like counts.

Likes and followers aren’t meaningless in the grand scheme of things, but there is something more to consider. The issue emerges, rather, when they mislead you with misleading statistics that are either irrelevant or inappropriate for your context.

You don’t need much time outside of work to manage an Instagram profile.

You undoubtedly already know that if you’re a business owner, marketer, or freelancer and you ever believed to yourself, “sure, I can add Instagram to my list of assignments,” you’re completely mistaken.

Two to three hours each day is more realistic if you want to stay on top of all that needs to be done on the platform. Of course, that’s not counting the time spent manually contacting potential customers. Never mind providing social media-based client service.

Your Instagram Profile Is All About Your Company

While this may not seem like a widespread misconception about Instagram marketing, many companies nonetheless fall for it. Consumers are more likely to support businesses with which they have a personal connection, according to several studies. Getting people invested in your brand happens best when the emphasis shifts from the items themselves to the people who use them.

Therefore, you should aim to restrict the quantity of web real estate used for blatant product promotion. Instead, think about how you might describe the results of using these items to your target market.

Extras like stories and reels aren’t important.

Many businesses make the mistake of not taking use of all the tools Instagram provides in their marketing efforts. Indeed, feed posts are the lifeblood of a flourishing Instagram profile. However, there are countless other options out there that you are passing on by focusing on only these.

Falsehood About Influencer Marketing: You Have To Think Big To Succeed

This is one of the greatest fallacies about Instagram marketing that we’ve had to deal with. It’s about as valid as using the number of likes to judge success.

The efficacy of influencer marketing has long been established. Consumers not only trust the opinions of the individuals they follow and interact with often online, but actively seek out these figures in the hopes of receiving reliable recommendations before making a purchase. The vast majority of brands are aware of this fact. The challenge they have is identifying productive partners among influencers. That is, they prioritise exposure to a wider audience above consistency with an established label.

Instagram Isn’t a Good Fit for Most Brands

Instagram’s diverse user base and list of affiliated businesses have grown rapidly since the app’s debut in 2010. However, some point in time, marketers began to believe that the platform was only useful to those in the fashion, beauty, travel, health & fitness, and lifestyle industries. As luck would have it, though, this is just another of the many Instagram marketing clich├ęs you may safely disregard.

It really doesn’t make a difference if you’re a famous athlete, a podcast host, a visual artist, or a blogger. You will reach your target demographic if you develop a successful approach. And your company will thrive as a result.

It’s Your Moment to Shine

Finally, some of the most pervasive misconceptions about Instagram advertising have been dispelled. As you can see, social media success is not constrained by your choice of distribution methods, but it does need a lot of hard work and the guts to stay ahead of the competition.

Are you on the fence about whether or not to use a specific Instagram marketing tactic? If that’s the case, the greatest thing you can do is try out what you’ve come up with. Find the right measurements for your goals, get your hands on the finest resources, and begin testing. You’ll know within a few months if you’re on the correct track. And if you aren’t, well, that’s not the end of the world, either. Investing in one of the most ubiquitous online communities continually provides new opportunities.