8 Tips To Get More Views On TikTok

TikTok virgin? Whether you’re just getting started with TikTok or you’re already drowning in an ocean of unwatched videos, the social media platform is worth investing your marketing dollars in.

Social engagement per post is highest on TikTok.

Tiktok’s user base is much more active than either Instagram or YouTube’s. TikTok micro-influencers, for instance, have an engagement rate of 17.96%, Instagram micro-influencers, 3.86 %, and Youtube micro-influencers, 1.63%.

Gaining traction on TikTok through views is crucial. Simply put, the more times a video is viewed, the more likely it is to be shown to new viewers.

When does a view on TikTok not count?

Every time your video loads on TikTok, that counts as a “view.”

This is valid whether the video is being played automatically, whether it is being looped, or whether the user is rewatching it.

The only time your own viewing counts towards your view count on TikTok is when you’re watching your own video.

What gives? I can’t seem to gain traction on TikTok

There are a few potential causes for low or no viewership of your TikTok videos:

The number of people who look at brand new accounts lags. Determine what people are interested in and stick to a regular posting schedule to attract their attention.
Content that may be offensive to some users, such as fake blood, may not be against TikTok’s TOS but still result in fewer views.
Video with low engagement, measured by the number of likes and shares, may be hidden by TikTok because it represents unpopular content.

If you don’t post when your audience is online to read it, you run the risk of being buried in their feed and losing out on potential engagement.
Increase your TikTok video views with these simple tips!

Recognize your target market

Keep in mind that while people of all walks of life use TikTok, members of Generation Z make up the app’s core user base.

TikTok has a primarily young user base (43.7%). They are typically uninterested in promotional materials.

They want to have a good time and be inspired by what they read on the app. Make original, engaging content for TikTok by keeping your viewers and their interests in mind.

Use hashtags in your TikTok posts

If you want your brand to succeed on social media, you need to make sure that people are seeing your posts.

TikTok’s algorithm places a premium on the unique interests of each user, so using #hashtags is a great way to increase the likelihood that your video will be seen by people who will be interested in it.

Take advantage of what’s trending on the “For You” page

When marketing on TikTok, one of the main objectives is getting your brand to the For You Page. When users launch their app, they are taken to that welcome screen.

While your For You Page is personalised to reflect your interests and activity, viral videos may find their way onto the feeds of all users.

If you want your brand to remain relevant on TikTok, you should keep up with the latest trends and challenges.

Get the audience’s attention and keep it

TikTok videos are great for any type of interaction. TikTok is a social media platform like any other, but it places a greater emphasis on viewers’ attention spans, as measured by watch time, likes, and shares.

Investigating copywriting formulas like open-loop questions and attention-grabbing headlines can increase your video’s watch time and popularity.

Make use of popular tunes and noises in your videos

Using a popular song or sound effect as a hashtag, TikTok will recommend your video to users who have previously engaged with content containing the same sound.

Use a popular song, and there’s a good chance your video will, too.

Join forces with other TikTok users in a duet or collaborative effort

Stitching or duetting viral videos is another great way to increase interaction, and it works similarly to influencer marketing.

Established brands can work with TikTok stars to inspire users to create content, while up-and-coming brands can ride the wave of a trend for increased exposure thanks to this new feature.

Post several times a day

When it comes to TikTok, the best part is that the more content you post, the faster you can grow, even though it’s difficult to predict what will go viral.

You should update your TikTok with fresh, original content at least once every day, and ideally up to four times per day.

For the simple reason that if you post more, you’ll have more opportunities to try out new things and build an audience.

Make sure your videos don’t drag on for too long

Digital media specialist Dan Slee claims that a maximum of 15.6 seconds is ideal for a TikTok clip.

According to his study of the top 100 TikTok videos of 2019, he found that only 2% of the videos exceeded the maximum length of 60 seconds.
Ten. Study the competition and monitor your stats

In marketing, as in life, competition for the attention of your target audience is constant, regardless of the medium you’re using.

Do some digging into the competition and get a feel for their brand messaging to help you find ways to set yourself apart.


TikTok is an effective platform for businesses of all sizes and in all fields to expand their customer bases and raise product recognition and name recognition.

However, you should focus on gaining exposure before anything else. Use these guidelines as a starting point, and produce a video that is genuine, entertaining, and engaging in order to expand your fan base.