Everything You Need To Know About TikTok

More than 100 million people used Musical.ly at some point, back in the day, all the way until the end of 2018. It was a video-sharing website that let its users to create comedic videos set to popular tunes by syncing their lips to the music.

Its designers became famous overnight, especially among the youth demographic. In the end of 2018, however, the app was acquired by the Chinese company ByteDance and rebranded as TikTok. The end result was a smooth transition for both the app’s user base and its content to the new platform.

In other words, what is TikTok?

The TikTok app allows users to upload, view, and remix 15-second films on any topic. In spite of the fact that it is owned by a Chinese company, TikTok has not merged with its Chinese equivalent, Duyin.

In What Ways Is It Distinct From Musical.ly?

Although both TikTok and Musical.ly are founded on the idea of short-form videos, TikTok offers a far wider variety of features to its customers. This is due to the fact that it goes beyond simple lip-syncing.

New features are regularly added to TikTok, the most recent of which is the reactions section. The feature allows users to capture and share their reactions to videos. TikTok now includes a safety feature that alerts users if they’ve been using the app for more than two hours straight.

The social media platform TikTok is primarily advertised as a video-sharing platform where users may upload and share their own original content, such as dancing videos, comedic films, magic tricks, and challenge videos. TikTok stands apart from competitors like Musical.ly in several ways, not the least of which being the breadth of content that users may produce within the app’s parameters.

The Rise of TikTok and Its Implications for Culture

Since its inception in late 2018, TikTok’s popularity has skyrocketed. The United States has had more than 80 million downloads of the app since then, making it the most popular country for the app globally. Let’s analyze why the app TikTok is trending so strongly right now:

Support from Famous People

Among the many famous persons who make use of this app is Jimmy Fallon, who was an early advocate for it. Even though the app has paid other celebrities to promote it, Fallon’s interest in the app came about organically. However, TikTok eventually approached him about a paid relationship, so his work was not wasted. Earlier this year (2018), Fallon launched a new feature called “challenges,” in which he actively encouraged viewers to make their own challenges.
Within a week, the challenge had amassed over 10 million engagements. TikTok also has international celebrity partnerships with YouTubers, musicians, and athletes.

Collaborations like this are a big reason why TikTok has become so popular so quickly. With the help of influential people, the app has gained worldwide attention and popularity.

Niche-Specific Material

Despite TikTok’s global audience, much of the stuff you encounter in your feed is nonetheless regionally specific. The app frequently holds regional challenges and competitions that take advantage of regional trends by employing regionally relevant hashtags.

To find its next big star, TikTok held a contest called “1 Million Auditions” in many countries. People who want to enter a contest are given guidelines to follow in order to make the best possible video, and the winners are selected based on the quality of those submissions. This means that many people in a specific area produce many videos, which boosts TikTok’s popularity there.

This means that TikTok has achieved worldwide content localization.

Simplifying the Process of Content Production and Distribution

TikTok simplifies the process of making and sharing videos significantly. This is because it is so easy to just videotape something and share it online. The production and editing of a video are both relatively quick due to the condensed nature of the format.

The best thing is that these little videos start playing in the feed whenever a person opens their app. It doesn’t take long for TikTok users to fall down the app’s video viewing rabbit hole, and the app’s feed-scrolling function quickly becomes addictive.

The Value of TikTok for Businesses

TikTok is not now competitive as a marketing channel since it lacks the infrastructure to support standard advertising formats. And because it’s performing so well and gaining such a large following, more companies are beginning to see the advertising possibilities of TikTok.

Several companies have used TikTok challenges and competitions to promote their products and attract new users. Brands, like users of other social media sites, often make use of hashtags to draw attention to their social media marketing initiatives.

The Future of TikTok

TikTok’s current level of popularity is unprecedented, and it’s difficult to foresee it growing any larger. The question of whether or not it will ever reach the heights of popularity enjoyed by YouTube or Instagram remains open. A comparable social media sharing app that saw massive popularity but ultimately failed is Vine.

It will be important for TikTok to maintain its momentum and continue to innovate in order to maintain the interest of its massive user base. They’ll also need to keep the platform brand-friendly if they want to become the dominant type of social media sharing app in the long run.