It’s not straightforward to coordinate content production across several offices.
It’s important to stay true to your brand’s identity even as you adapt your material to the specifics of each market.
Here is the definitive approach to content generation for multi-location organisations, broken down into seven easy stages that can help any brand, agency, or social media manager get started.
What exactly is “Content Creation”?
The goal of content development is to reach your target audience with a specific message or offer.
Blogs, TikToks, Reels, and Stories are all examples of interesting, informative, and valuable content that may be used to cultivate and generate it.
In the context of a firm with several locations, content creation is producing material that is specific to each one while still being true to the overall brand.
What’s the Big Deal About Making Content?
In the end, content production is the most important factor in establishing (and maintaining) a robust online presence and community for businesses with several physical locations.
Your content, such as social media postings, may lead your audience on a journey, whether it’s learning about a new menu item, learning about a local event, or learning about a special offer.
If you run a business with several locations, you know how important it is to make sure your content motivates people to take action and gives them the tools they need to connect with your brand.
Using Vista Social’s custom fields, you can design unique calls-to-action for each of your stores, giving your followers everything they need to join in on the excitement.
“As a multi-location business, your content strategy, tone, visuals, and messaging are all crucial elements that help establish your brand identity across different store locations,” explains Alexus Brittain, social media manager at Vista Social.
Businesses with several locations, like Orangetheory Fitness, may build strong brand identities by tailoring material for each individual site while keeping the overall brand image consistent.
Consider regional restaurant chains or boutique fitness studios, for example, that have turned “everyday” offerings into interesting content for their local communities, as suggested by Alexus.
Multi-Location Businesses: 7 Simple Steps to Content Creation
Is your company prepared to begin content creation on several platforms? In only seven simple actions, you can become a content production pro:
1. Create SMART Objectives
For any content plan that spans several locations, clearly defining your social media objectives is essential.
The frequency, type, and ultimate aims of your content creation are all dependent on your goals.
2. Seek Information
Research is the next phase in the content development process.
Examine the data from your various stores to see what kind of material is most popular with customers there.
Find shared elements, areas for improvement, and new angles from which to approach content creation for your local audience.
3. Create a Set of Resources
With the proper software, you can standardise your branding across all of your locations and create content quickly and easily.
There is a wide variety of resources available, from editing software like Vista Social to instructional materials.
4. Content Idea Generation
Use what you’ve learned from your study to spark ideas for content. Ponder these
- In each area, who are the people I hope to attract?
- Which themes most strongly appeal to them?
- How can I make a difference in their lives, whether via humour, education, or inspiration?
Following that, classify your material.
Evaluate the viability of repurposing a concept into several media, such as a video, blog post, or carousel.
5. Publish and refine your work
It’s time to start working on your content now.
Draught, evaluate, and rewrite as necessary, whether you’re working in a group or on your alone.
When the quality of your content has been assured, you can proceed.
6. Plan Ahead and Share Your Material
The next stage is to disseminate your work to the globe at large.
Vista Social is a social media scheduler that allows you to manage the content distribution for several venues from a single location.
By prearranging your social media updates using Vista Social, you can guarantee uniformity and order across all of your outlets.
7. Evaluate the Outcomes
Insights should be reviewed often to ascertain the level of audience engagement with your content and whether or not you are on pace to achieve your objectives.
Check the Google Analytics dashboard to see how many people are visiting your blog or website.
You may improve your content strategy across several locations with the help of Vista Social’s Analytics tool for social media content.
In only seven simple steps, you’ll be a Vista Social content production pro ready to serve your company’s global audience.