Alan Griffin

Successful companies understand how to convert their fans into paying customers. Social media is helpful in increasing recognition of a brand, but it serves no use unless it also generates new customers. read more

When we think of customer service, the first thing that comes to mind is either support via email or assistance over the phone. On the other hand, customer service has been able to evolve in response to the rise of the internet and other forms of social media. Nevertheless, with improved technological capabilities come higher standards. This article will help you comprehend the new trend of how customer service is being handled on social media by providing you with background information and examples. read more

Instagram is the finest social media platform to promote a business. As the network has more than a billion members, you may reach them through a variety of marketing channels, including advertising, stories, photographs, and videos. read more

Want potential customers to pay attention to you and your products? You should get out of the way and allow the consumers do the talking. In other words, you need to make advantage of material created by your users (UGC). read more

Plenty of stuff has shifted around since then.

Facebook is collecting more data than ever, video is going off, influencers are dominating the network, and dozens of social media apps make it simple for marketers to maintain relationships with their audiences. Great! read more

Putting together a beautiful grid layout for your Instagram feed might be time-consuming, but it’s well worth it. Instagram is a powerful marketing tool for businesses, entrepreneurs, and influencers, and a well-designed page is essential to their success. You can make a great grid layout for your page if you’re prepared to put in the time and effort. read more

Yet the demographics are changing. The ratio of teenagers has decreased significantly to 25% as of January 2022, from 37% in December 2021. After the 30–39 age range, those in their 20s continue to be the second biggest cohort (22%). Thus, it is reasonable to claim that the growing number of users offers much more chances for businesses to reach their intended consumers. read more

Although while you may increase your Instagram following by posting high-quality material, interacting often with your followers, and making use of Instagram’s cutting-edge in-app tools, these methods can only get you so far. Instagram advertisements and promos are the greatest approach to get your profile seen by more prospective followers. read more

TikTok and YouTube are currently the two most dominant platforms for short-form videos on social media.

There will be a massive influx of funds to these sites during the next few years. The objective is crystal clear: to maximise brand exposure for commercials. read more

How can you ensure that you never run out of ideas for material to post on TikTok, given that it is a social media site that is always evolving? Whether you’re a YouTuber or a small company owner, growing your TikTok audience and getting people to interact with your content are top priorities. read more