As user growth slows and social commerce grows, Marketing Land begins a series on the changing face of paid social marketing.
In his keynote address at this year’s F8 Developers Conference, Facebook CEO Mark Zuckerberg declared, “The future is private.” The guy who made this statement has spent the last 18 months fending off accusations for exploiting customers’ personal information and data. However, the underlying message—that Facebook is shifting its focus to private, messaging networks—highlighted a critical challenge for social media marketers: the social media landscape is changing fast, and marketers must adapt to stay up with growing ad platforms. read more